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Description
We have entered a new era of litigation and persuasion, with major challenges posed by the various changes in jury makeup, needs, and expectations.
Now What Makes Juries Listenaddresses how juries have changed and what lawyers need to know to reach them. Written by a nationally recognized jury communications expert, this guide analyzes every part of the trial through examples, illustrations, and how-to tips. You’ll find more effective techniques for voice, body language, and personal approaches, including your own image in court.This guide addresses the keys to winning litigation, including:
- Ideas for bolstering your case
- Organization and participation
- How to speak to jurors visually
- Expert witness testimony
- Methods to make scientific and technical data clear, logical, and persuasive
The author explains today’s new era of communication and jurors’ ability to listen, understand, and believe. She also discusses three major obstacles to overcome, including:
- Oral presentation of a case to technology-addicted jurors
- Understanding and bridging gaps between the generations
- Reaching across jurors’ lack of information on or misunderstanding of how U.S. business, government, and law work
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Read our Terms and Conditions.