Becoming a Green Innovator: Leading CEOs on Encouraging Green Practices, Choosing Where to Innovate, and Establishing Environmental Metrics (Inside the Minds)

Becoming a Green Innovator contains the thoughts of leading CEOs on encouraging green practices, choosing where to innovate, and establishing environmental metrics. It provides a perspective on conceptualizing, developing, and implementing innovative strategies for corporate sustainability.

CEOs who represent some of the top companies in the nation discuss best practices for creating core green values that can be woven into the business fabric to ensure the ongoing execution of eco-friendly decisions. With the onset of global warming, CEOs face increasing pressure to do their part in making the earth a cleaner place by reducing carbon dioxide emissions throughout the business. This book offers instructions for saving energy, constructing greener buildings, and selling products that are better for the planet.