Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity (Inside The Minds)

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This product provides an authoritative, insider's perspective on ensuring optimal efficiency for your marketing department. It provides best practices for making the most of marketing while overcoming budget constraints brought on by a down economy. It discusses the importance of constantly evolving the product offering, using the press to your advantage, and evaluating the effectiveness of marketing initiatives in order to position your brand as a standout in the marketplace.