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Smart Marketing for the Small Firm Lawyer

Product details:

Brand: American Bar Association
ISBN: 9781627224857
Publication frequency: Updated as changes in the law dictate
Update method: N/A

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Smart Marketing for the Small Firm Lawyer


$59.95 $53.96
Purchase the current version only, no updates will be sent.

Published by the American Bar Association (ABA), Smart Marketing for the Small Firm Lawyer thoroughly explores today's marketing landscape and outlines its many facets for you in concise and easy to understand terms.

Any business owner will tell you that marketing is vital to the success and growth of a venture, and a law practice is no exception! This book will cover:

  • Creating a blog for free
  • How to leverage a wide array of social networking sites (like Facebook, Martindale Hubble, Yelp, etc.)
  • Best practices for marketing within the law office
  • Low-cost and no-cost marketing activities
  • Tips to increase your efficiency and reach
  • And more

Included with this book is a helpful CD-ROM with digital copies of all the exhibits used in the book and the various websites that are referenced. Learn how to make the most the marketing opportunities that exist with Smart Marketing for the Small Firm Lawyer.