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Law Firm Marketing – Be Effective and Avoid Jumping the Shark is part of a series that focuses on the business side of the profession of law. It concentrates on how to maximize law firm efficiency and effectiveness through the application of sound business practices. This volume helps lead attorneys realize what effective marketing techniques are and helps legal marketers successfully implement those techniques.
ALA and ILTA members must call 1-800-308-1700 to order and receive their member discount.