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Corporate Counsel's Guide to Advertising Law and Agreements, 2018 ed.

Product details:

Format: Book - softbound
Brand: Business Laws Inc.
Copyright: 2018
Service #: 40447685
Sub #: 40447683
Pages: 1628
Shelf Space: 2 in.
Publication frequency: Updated annually
Update method: Replacement pages

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Corporate Counsel's Guide to Advertising Law and Agreements, 2018 ed.



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Corporate Counsel's Guide to Advertising Law and Agreements addresses the legally sensitive area of advertising law. A focus is the legal review of all advertising prior to its use. This book was prepared specifically for corporate counsel and covers:

  • FTC Rules
  • Advertising to children
  • Contracts
  • Warranties
  • Advertising on the Internet
  • Privacy
  • Copyrights
  • Trademarks
  • Insurance

This title also:

  • Analyzes corporate counsel's role in the company's advertising
  • Comprehensively covers the Federal Trade Commission's rules on advertising
  • Explores the right of publicity (types of right of publicity claims, types of damages awarded, First Amendment defense)
  • Explores trademark issues in advertising