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The Law of Merchandise and Character Licensing is a reference source for the practicing attorney faced with a problem in merchandising or character licensing. It provides help in analyzing the field, pinpointing problem areas, and understanding how to apply the industry’s most innovative strategies in meeting client goals. The Law of Merchandise and Character Licensing also helps maximize profitability and minimize risk with its handling of:
You'll also find a breakdown of registered merchandising marks by international class, sample license agreements, licensor forms, litigation forms, and more.