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In this Legal Almanac title, the author provides an overview of intellectual property as it relates to trademarks and offers readers an introduction on how to register, maintain, and enforce trademark rights, as well as step-by-step guidance on how to register a mark with the PTO. In addition, the publication explores how to protect and use a trademark, how to complete a trademark application, pre- and post-registration procedures of the PTO, how to monetize trademark assets, infringement issues, as well as the intersection of trademarks with e-commerce. The appendixes, together with the bibliography and recommended reading section, provide relevant statutes and other information to expand a reader's research. The glossary contains definitions of key terms used throughout the book.