Greening Your Company: Leading CEOs on Addressing Environmental Challenges, Setting Sustainable Standards, and Measuring ROI for Going Green (Inside the Minds)

Greening Your Company presents the thoughts of leading CEOs on addressing environmental challenges, setting sustainable standards, and measuring ROI for going green. Driven by the demand for companies to do their share in conserving the planet's resources and producing as little waste as possible, the authors discuss the importance of incorporating environmental advocacy into company strategy. This title features CEOs representing companies nationwide and provides best practices for:

• Creating an environmentally friendly culture

• Evaluating and embracing sustainable standards

• Communicating with the green consumer

Chapter titles include:

• A Greenprint for Success: Achieving Sustainability in Your Company

• Greening by Example: Environmental Responsibility at the Office

• Reducing Carbon Footprints in the Market: Building Greener Customers

• Starting with Company Culture: Strategies for Green Transformation

• Encouraging Sustainability with a Long-Term Focus

• Going Green for Your Pocket and the Earth

• A Greener Future in Sight: Driving Sustainability by Better Managing Innovation

• Green Business Practices Begin with Individuals

• Bridging the Brand of Diversity and Inclusion with a Green Scheme

• Green Marketing: Communicating with the Green Consumer

• Making the Limelight Greener: Getting Everyone Involved

• Holistic Green Business Strategies

• Growing Sustainability Environmentally, Economically, and Socially