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Bus. & Prof.C. §17200 Practice is a practical resource for competent plaintiff and defense representation in cases under California's unfair competition and false advertising laws. It explains substantive rights and remedies, as well as applicable procedures. Topics include: Comprehensive review of Proposition 64 Historical origins Substantive reach of California Unfair Business Practices Act Law of false advertising Defending claims brought under California unfair competition and false advertising laws Class actions What \"injury in fact\" means? Does Prop. 64 require proof of reliance? Who may be liable? Procedure under unfair competition law Remedies for unfair business practices Law enforcement cases Consumers Legal Remedies Act Author William L. Stern is a recognized expert in this field, having argued Kraus v. Trinity Management Services. He was also a consultant to the §17200 Reform Committee. Mr. Stern is a frequent lecturer on §17200 topics and he has authored hundreds of briefs on §17200 issues.