Federal Unfair Competition: Lanham Act § 43A

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This title includes analysis of the Lanham Act’s legislative history and cases which affected its development, and a detailed discussion of cases involving trademark, trade names, trade dress, advertising and celebrities. Provides thorough coverage of the right of privacy, including sections on “lookalikes” in advertising, the simulation of a celebrity’s voice, and fictitious celebrities. Discusses the effects of survey evidence in trials involving § 43(a), jurisdiction and procedure, and types of relief.

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Presents intellectual property bar and general practitioners with background, history and overview of § 43(a) of the Lanham Act

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Chapter

Background and History of Section 43(a)
An Overview of Section 43(a)
Protectability of Trademarks and Trade Names
Protection of Trade Dress
Trade Dress - The Product Itself
Advertising
Celebrities and the Media
Survey Evidence
Jurisdiction and Procedure
Relief

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