McCarthy on Trademarks and Unfair Competition provides the authoritative information and analysis needed to successfully represent clients in selecting, registering, licensing, protecting, and litigating trademarks and related rights. In print for 50 years and cited in nearly 8,000 USPTO and federal court opinions, including 16 U.S. Supreme Court opinions, this is the leading guide for understanding and applying U.S. trademark law.

This seven-volume publication explains trademark law with clear, concise analysis of cases and statutes, and offers:

• Guidance with your preparation to prosecute or defend claims of infringement of trademarks and related rights
• How-to guidance for registering trademarks and litigating USPTO inter partes proceedings and appeals
• Examination of defenses, including classic and nominative fair use defenses
• Analysis of international aspects of trademark law

Featuring insight and commentary from a noted scholar and practitioner, topics covered by the more than 30 chapters of text include:

• Unfair competition
• The fundamental principles of trademark protection
• Artistic, sports, and entertainment rights
• The Federal Anti-dilution Act
• The likelihood of confusion test for trademark infringement
• The territorial extent of trademark rights
• The Rogers First Amendment defense to trademark infringement actions
• Survey evidence in trademark infringement and unfair competition litigation

Appendixes provide the text of relevant statutes and regulations. Quarterly updates incorporate recent caselaw and statutory revisions regarding trademarks and related rights.