PDP
PDP
Skip to content Skip to navigation menu
Your browser is not supported by this site.
Please update to the latest version, or use a different browser for the best experience.
Opening Statements: Winning in the Beginning by Winning the Beginning, 2022 ed.

Product details:

Brand: Clark Boardman Callaghan
Copyright: 2022
Service #: 13974758
Sub #: 13974757
Pages: 422
Shelf Space: 1 in.
Publication Frequency: Updated annually
Update format: Replacement pamphlets

Can we help?

Contact Us 
Call 1-888-728-7677

Opening Statements: Winning in the Beginning by Winning the Beginning, 2022 ed.

106815311

Availability:

In stock
(details)

106815311
106815311
Book - softbound
$312.00


Monthly pricing (What's this?)
$22.00/month


Opening Statements: Winning in the Beginning by Winning the Beginning teaches you what a trial is really about. Written by leaders in teaching persuasion science and the art of advocacy, it equips you to take control from the start by turning today's multigenerational jury your way, right away.

Covering the art of story creation and theme building, the book teaches everything you need to "jury think" and create an opening statement that persuades a jury to choose your case early in the trial. The work explains the concepts of predecisional and evidentiary bias, provides critical dos and don'ts, and illustrates the way to deliver jury-oriented openings. Numerous illustrations elaborate on the principles provided.