Corporate Counsel's Guide to Advertising Law and Agreements, 2023 ed.

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Corporate Counsel's Guide to Advertising Law and Agreements addresses the legally sensitive area of advertising law. A focus is the legal review of all advertising prior to its use. This book was prepared specifically for corporate counsel and covers:

FTC Rules
Advertising to children
Contracts
Warranties
Advertising on the Internet
Privacy
Copyrights
Trademarks
Insurance

This title also:

Analyzes corporate counsel's role in the company's advertising
Comprehensively covers the Federal Trade Commission's rules on advertising
Explores the right of publicity (types of right of publicity claims, types of damages awarded, First Amendment defense)
Explores trademark issues in advertising

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