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Written by over 225 practitioners from Baker McKenzie – the “go-to” global law firm for luxury and fashion companies. This cutting-edge work provides guidance in a rapidly expanding industry – tripling in the last 20 years (now at approximately USD 300 billion). While the most dominant countries in this industry are Europe, the United States, China, Korea, and Japan, Latin America’s presence is growing.
While intellectual property protections are certainly key – particularly the identification, registration, and enforcement of intellectual property – this work provides comprehensive guidance on what it takes for luxury and fashion companies to thrive in the 21st century and includes practical insights and guidance on: IP planning, social media, online sales alternative distribution models, general data privacy regulations, tax, transfer pricing, merger and acquisition transactions, government and supply-chain compliance, FCPA, negotiating leases for stores, resolution of disputes, employment matters, customs and trade issues in global brands, and competition and antitrust issues.