Law of Lawyer Advertising

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Law of Lawyer Advertising covers every United States Supreme Court decision on the subject of lawyer advertising and comprehensively analyzes the competing models, rules, and regulations governing lawyer advertising across the 50 states. It addresses such hot topics as:

• Submission and provability requirements

• Use of testimonials and actors

• Court views on advertisement “dignity”

• Approval requirements and content regulation

• Accident and disaster solicitation (“ambulance chasing”) regulations

• Societal considerations for regulation

• Competing models of regulation

Summary of contents

Volume 1
Chapter
1. The History of the Law of Lawyer Advertising and Marketing
2. A Constitutional Primer: a Summary of Modern First Amendment Free Speech and Commercial Speech Doctrines
3. The Supreme Court's Lawyer Advertising Decisions
4. Special Issues Raised by the Societal Interest in the Regulation of the Legal Profession
5. Competing Models of Lawyer Advertising Regulation
6. Regulating the Content of Lawyer Advertising and Marketing
7. Regulating the Modes, Methods, and Media Used in Lawyer Advertising and Marketing
Volume 2
1. Compendium of State Advertising Rules
- Table of Laws and Rules
- Table of Cases
- Index