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Opening Statements: Winning in the Beginning by Winning the Beginning teaches you what a trial is really about. Written by leaders in teaching persuasion science and the art of advocacy, it equips you to take control from the start by turning todays multigenerational jury your way, right away. Covering the art of story creation and theme building, the book teaches everything you need to \"jury think\" and create an opening statement that persuades a jury to choose your case early in the trial. The work explains the concepts of predecisional and evidentiary bias, provides critical dos and donts, and illustrates the way to deliver jury-oriented openings. Numerous illustrations elaborate on the principles provided.