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Written for anyone who manages an international trademark portfolio, from domestic trademark attorneys and patent lawyers to international trademark practitioners. Examines the numerous principles, treaties and procedures behind the laws of individual countries. The only book providing conceptual background information that explains why the laws require what they do. Explains how to handle obstacles in obtaining an international trademark. Provides guidance on: searching methods and techniques, basis of the law in each country, reasons to file, how treatises help protect marks, examination of applications, choosing a mark and licensing.