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This title provides an authoritative, insider's perspective on pioneering new company strategies that directly impact the bottom line. Featuring CEOs from some of the top companies in the nation, this book provides best practices for leveraging innovation by encouraging original thought throughout the company. Driven by the desire to grow market share by creating a distinctive brand, these authors offer tips for establishing a vision for innovation, anticipating technology trends, and coaxing employees to think outside of the box. From encouraging risk-taking to determining tangible benefits, this book provides valuable insight for those looking to master the business of innovation.