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This product provides an authoritative, insider's perspective on protecting and maximizing intellectual property for today's European clients. Partners from law firms across various countries in Europe, including England, Ireland, Scotland, France, Germany, Italy, Spain, and Austria, guide the reader through the complexities of the different nations' IP laws and analyze noteworthy legal decisions and developments. Chapters written by these top lawyers cover topics from trademarks and patents to keyword advertising and Web content. The authors also discuss the critical elements of an effective pan-European IP strategy and offer proven, expert advice for both enforcement and litigation.