Maximizing Marketing Communication Strategies: Leading Marketing Executives on Establishing a Unified Strategy, Connecting with the Audience, and Evaluating Message Effectiveness (Inside the Minds)

This Aspatore business title provides an authoritative insider's perspective on leveraging effective communication strategies that resonate with internal and external audiences. Marketing executives from some of the top companies in the nation demonstrate how a unified strategy can reinforce a company's identity, facilitate valuable two-way dialogue, and encourage employees to serve as brand ambassadors for a company. Covering a range of topics, from choosing a thoughtful message to considering both spoken and unspoken statements, these experts define key components of an effective message and discuss ways to evaluate its success.