PDP
PDP
Skip to content Skip to navigation menu
Your browser is not supported by this site.
Please update to the latest version, or use a different browser for the best experience.
Maximizing Marketing Communication Strategies: Leading Marketing Executives on Establishing a Unified Strategy, Connecting with the Audience, and Evaluating Message Effectiveness (Inside the Minds)

Product details:

Brand: Aspatore
Copyright: 2012
ISBN: 9780314280596
Service #: 41255157
Pages: 132
Shelf Space: 1 in.
Publication Frequency: Updated as changes in the law dictate
Update format: No updating

Free update period with subscription:

90 days  (details)

Can we help?

Contact Us 
Call 1-888-728-7677

Maximizing Marketing Communication Strategies: Leading Marketing Executives on Establishing a Unified Strategy, Connecting with the Audience, and Evaluating Message Effectiveness (Inside the Minds)

100025684

Availability:

In stock
(details)

100025684
100025684
Book - softbound
$70.00


This Aspatore business title provides an authoritative insider's perspective on leveraging effective communication strategies that resonate with internal and external audiences. Marketing executives from some of the top companies in the nation demonstrate how a unified strategy can reinforce a company's identity, facilitate valuable two-way dialogue, and encourage employees to serve as brand ambassadors for a company. Covering a range of topics, from choosing a thoughtful message to considering both spoken and unspoken statements, these experts define key components of an effective message and discuss ways to evaluate its success.