Navigating Fashion Law, 2016 Edition: Leading Lawyers on Developing Client Brands in a Changing Market and Monitoring Key Legal Developments (Inside the Minds)

In the fashion industry, counterfeiting is both a business and a legal issue. Combating patent trolls not only takes a toll on your client's wallets, but can also have a massive and long-lasting impact on their brands. Additionally, the international nature of the industry can leave your client scrambling for ways to obtain and enforce their licenses in order to stay relevant in the market. Navigating Fashion Law provides you with an insider's perspective on addressing and preventing these obstacles. This book outlines the factors that contribute to counterfeiting, the steps to filing a claim, and the biggest concerns surrounding anti-counterfeiting enforcement. Inside, you will find best practices for helping clients register their intellectual property rights, building client brands, and reducing piracy through manufacturing and distribution channels. This book helps you keep up-to-date on the most cutting-edge cases in fashion law, including Louboutin's Red Sole Heels and Omega S.A. v Costco Wholesale Corp., and understand how trends in the industry, including copyright trolls and wearable technology, will impact your client's business practices. This book also gives you key tips for protecting licenses using agreements, helping clients comply with the FTC guidance surrounding online advertisements, and developing anti-counterfeiting programs. In this competitive field, Navigating Fashion Law can keep you and your practice up-to-date.