Trademark Protection and Enforcement: Leading Lawyers on Evaluating Options for the Client, Strategically Registering a Mark, and Resolving Disputes (Inside the Minds)

Trademark Protection and Enforcement contains the thoughts of leading lawyers on evaluating options for the client, strategically registering a mark, and resolving disputes. Featuring partners and chairs from some of the nation's leading law firms, it guides the reader through key considerations both in registering a trademark and in dealing with potential infringement.

This book covers:

• Understanding registration requirements

• Managing costs for the client

• Using trademarks effectively as competitive tools

• The key steps in responding to potential infringement

• Strategies for dealing with counterfeiting, domain name disputes, and international enforcement