LEGAL
• Guide the reader through the new types of online content infringement emerging in intellectual property law
• Discuss strategies for protecting clients' ownership rights and litigating infringement claims
• Review the new types of copyrighted content and trademarks available on the Internet, including blogs, social media sites, key words, meta tags, and Google AdWords
• Cover the challenges of greater distribution of and easier access to all published materials
• Applying Old Methods to New Intellectual Property Challenges
• UDRP: A Viable Option for Trademark Owners in the Fight Against Cybersquatters
• Recent Developments in Trademark and Copyright Law
• Intellectual Property Concerns in the Digital Age
• Protecting Online IP Content for the Client: The Web Site Owner and the IP Owner
• Meeting New Challenges: Emerging Trends and Issues in Online Content Infringement
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