Understanding Trademark and Copyright Developments for Online Content: Leading Lawyers on Understanding New Technology Challenges, Obtaining IP Protection for Clients, and Litigating Internet Infringement (Inside the Minds)

Understanding Trademark and Copyright Developments for Online Content presents the thoughts of leading lawyers on understanding new technology challenges, obtaining IP protection for clients, and litigating Internet infringement. Partners and shareholders from leading national law firms:

• Provide an authoritative, insider's perspective on analyzing and responding to new technological advances that impact effective intellectual property protection

• Guide the reader through the new types of online content infringement emerging in intellectual property law

• Discuss strategies for protecting clients' ownership rights and litigating infringement claims

• Review the new types of copyrighted content and trademarks available on the Internet, including blogs, social media sites, key words, meta tags, and Google AdWords

• Cover the challenges of greater distribution of and easier access to all published materials

• Applying Old Methods to New Intellectual Property Challenges

• UDRP: A Viable Option for Trademark Owners in the Fight Against Cybersquatters

• Recent Developments in Trademark and Copyright Law

• Intellectual Property Concerns in the Digital Age

• Protecting Online IP Content for the Client: The Web Site Owner and the IP Owner

• Meeting New Challenges: Emerging Trends and Issues in Online Content Infringement