Mark Beese is the marketing director at Holland & Hart LLP, The Law Out West, with fifteen offices across seven states in the mountain west. Mark and his marketing team have won numerous marketing awards including the Elite Marketing Director of the Year, Legal PR News Award, three “Telly Awards”, and five LMA “Your Honor Awards.” He currently serves on the International Board of the Legal Marketing Association. He is a frequent author and speaker on topics of professional services marketing and leadership. His blog is www.leadershipforlawyers.typepad.com. He and his family live in Evergreen, Colorado.