Skip to main content

Cart, 0 Items

Subtotal (USD):$0.00
Your cart is empty
After you’ve made a selection, review it here before checking out.
Search titles
    Cover of Aligning Marketing With Business Objectives: Leading Cmos On Developing Goals, Communicating Internally and Externally, and Managing Resource

    Aligning Marketing With Business Objectives: Leading Cmos On Developing Goals, Communicating Internally and Externally, and Managing Resources (Inside The Minds)

    Authors: David Pendergast, Dennis Rosenberg, Donald W. Derheim, Joe Andrulis, Kenneth Fine, Kevin Marasco, Mark Perkins, Mary Beth Pasqualicchio, Stephen Maitland-Lewis
    Format
    Purchase option
    One-time purchase
    One-time purchase of this edition. Updates or new editions must be purchased separately.
    $65.00
    now
    Quantity
    Availability:
    In stock
    Softbound book - One-time purchase with no updates
    $65.00 USD
    now

    ALIGNING MARKETING WITH BUSINESS OBJECTIVES: LEADING CMOS ON DEVELOPING GOALS, COMMUNICATING INTERNALLY AND EXTERNALLY, AND MANAGING RESOURCES (INSIDE THE MINDS)

    Format

    Softbound book

    Purchase option

    One-time purchase with no updates

    Quantity

    1

    Total

    $65.00

    /now

    Product details
    Description

    This title provides an insider’s perspective on establishing and maintaining the marketing department’s role as a key business enabler. This book provides valuable insight for those looking to take marketing to the next step by playing a role in the development

    Publisher:Aspatore
    Service Number:40707118
    Pages:72
    Publication date:2008-04-04
    Jurisdiction:General
    External Product Title:ALIGNING MARKETING WITH BUSINESS OBJECTIVES: LEADING CMOS ON DEVELOPING GOALS, COMMUNICATING INTERNALLY AND EXTERNALLY, AND MANAGING RESOURCES (INSIDE THE MINDS)
    Update frequency:Updated annually
    Update Format:Pocket parts
    Available Formats:Softbound book
    Copyright:2008
    Shelf space:0
    Authors:, , , , , , , , 

    David Pendergast

    David Pendergast is primarily responsible for developing TITAN Technology Partners marketing strategy, building strategic alliances with key business partners, and providing thought leadership. Mr. Pendergast brings more than twenty years experience with 

    Dennis Rosenberg

    Dennis Rosenberg has more than twenty-five years of experience in medical device and consumer marketing and sales. From 2005 to 2007, he served as VP, marketing and international sales for VNUS Medical Technologies Inc. From 1999 to 2005, he owned and 

    Donald W. Derheim

    No author biography available at this time.

    Joe Andrulis

    Joe Andrulis, senior vice president and group manager, Wireless Solutions Group, joined RFM in December 2004 as vice president of strategic marketing. He was promoted to his current position in May 2007. Mr. Andrulis has more than twenty-one years of 

    Kenneth Fine

    Kenneth Fine is executive vice president of marketing at Financial Engines. In this role, he oversees marketing and product management, and his responsibilities include managing the companys brand, defining all products and services, leading public relations, 

    Kevin Marasco

    Kevin Marasco is senior vice president of marketing and sales support for Vurv. He is responsible for worldwide corporate marketing, communications, public relations, brand management, presales activities, and sales knowledge management. Before assuming 

    Mark Perkins

    Mark Perkins is executive vice president of Aerosonic Corporation. His primary area of focus is sales and marketing and new product development. Mr. Perkins began his career in banking, working in commercial lending and business development. Entering 

    Mary Beth Pasqualicchio

    Mary Beth Pasqualicchio, marketing director, is responsible for Community Bank & Trust Co.s advertising and marketing programs. Ms. Pasqualicchio has twenty-three years of banking experience, including twelve years in marketing. In her capacity as 

    Stephen Maitland-Lewis

    Stephen Maitland-Lewis, a United States citizen, is a British attorney who has spent the major part of his career in marketing. He spent many years in international investment banking in London, the Middle East, and on Wall Street where he was with Lazard 

    Similar searched products

    The Role of A Cmo At A Law Firm: Leading Marketing Executives On Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improving Client Development Effectiveness
    Allen Fuqua, Carol Todd Thomas, Deborah Roth Grabein, Dona Siebler Stohler, Erin Corbin Meszaros, Jennifer R. Rupkey, Michael A. Webb, Michael R. Ralston, Paris A. Gunther
    Best Practices for Marketing Lawyers: Leading Marketing Executives On Identifying Firm Objectives, Working With Attorneys, and Developing Marketing Campaigns (Inside The Minds)
    Ann M. Wallace, Elizabeth A. Butcher, Jennifer Ann Manton, Joseph J. Melnick, Lee Garfinkle, Mark Beese, Mark Usellis, Nancy Lasersohn, Susan Stone, Veronica Blum
    Implementing A Successful Technology Strategy: Leading Ctos and Cios On Aligning Business and Technology Goals, Outlining Objectives, and Evaluating Progress (Inside The Minds)
    Alain Benzaken, Bernard Bareis, Chris Bellizzi, Chuck Beach, Jack Danahy, John Bielec, John DiFelice, Marc Haverland, Michael Bourbeau, Mikki Clancy, Paul Ayoub, Randy Allen, Zarir Erani
    Improving Human Resources Performance (Inside The Minds)
    Bill Schrum, Cynthia Mercer, Dan Robinson, Erik Petrik, Gary Ward, Leon Leach, Michael McDonald, Monica Anderton, Ralph Polumbo, Stuart Lord, Susanna Wayt