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    Cover of Best Practices for Marketing Lawyers: Leading Marketing Executives On Identifying Firm Objectives, Working With Attorneys, and Developing Mar

    Best Practices for Marketing Lawyers: Leading Marketing Executives On Identifying Firm Objectives, Working With Attorneys, and Developing Marketing Campaigns (Inside The Minds)

    Authors: Ann M. Wallace, Elizabeth A. Butcher, Jennifer Ann Manton, Joseph J. Melnick, Lee R. Garfinkle, Mark Beese, Mark Usellis, Nancy Lasersohn, Susan Stone, Veronica Blum
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    BEST PRACTICES FOR MARKETING LAWYERS: LEADING MARKETING EXECUTIVES ON IDENTIFYING FIRM OBJECTIVES, WORKING WITH ATTORNEYS, AND DEVELOPING MARKETING CAMPAIGNS (INSIDE THE MINDS)

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    Softbound book

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    One-time purchase with no updates

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    Product details
    Description

    This title provides key strategies for promoting a firm's legal talent and services. Topics include developing growth strategies, stimulating client service, and executing firm objectives. Advice is given on evaluating global competition, maximizing new

    Publisher:Aspatore
    Service Number:40753349
    Pages:144
    Publication date:2008-07-09
    Jurisdiction:General
    External Product Title:BEST PRACTICES FOR MARKETING LAWYERS: LEADING MARKETING EXECUTIVES ON IDENTIFYING FIRM OBJECTIVES, WORKING WITH ATTORNEYS, AND DEVELOPING MARKETING CAMPAIGNS (INSIDE THE MINDS)
    Update frequency:Updated annually
    Update Format:Pocket parts
    Available Formats:Softbound book
    Copyright:2008
    Shelf space:0
    Authors:, , , , , , , , , 

    Ann M. Wallace

    Ann M. Wallace is the chief marketing officer at the law firm of Adams and Reese LLP, a full-service firm with ten offices in nine markets throughout the south central United States. Ms. Wallace is a senior level marketing executive with more than twenty 

    Elizabeth A. Butcher

    Elizabeth Butcher is the Director of Business Development at Robinson & Cole LLP, a 220 attorney law firm with eight offices in the Northeast and Florida. Elizabeth responsibilities include cross selling, key client and industry initiatives, referral 

    Jennifer Ann Manton

    As Loeb & Loebs chief marketing officer, Jennifer Manton leads the firms marketing and business development initiatives. She works closely with the firms multidisciplinary industry and practice groups on developing and implementing marketing and business 

    Joseph J. Melnick

    Joseph J. Melnick serves as chief marketing officer and director of planning for Butzel Long, a 240-lawyer firm with offices in Michigan, New York, Florida, Washington D.C., China, and Mexico. He is responsible for development and oversight of the firms 

    Lee R. Garfinkle

    Lee R. Garfinkle is the chief marketing officer for Lowenstein Sandler PC, a large regional law firm with offices in Boston, New Jersey, and Manhattan, and oversees the firms marketing and business development activities. Prior to joining the firm, Mr. 

    Mark Beese

    Mark Beese is the marketing director at Holland & Hart LLP, The Law Out West, with fifteen offices across seven states in the mountain west. Mark and his marketing team have won numerous marketing awards including the Elite Marketing Director of the 

    Mark Usellis

    Mark Usellis heads the marketing and business development department at Davis Wright Tremaine, a law firm with approximately 500 lawyers and nine offices across the United States and in China. He has spent six years in the legal industry, having also 

    Nancy Lasersohn

    Nancy Lasersohn has worked with professional services firms for more than thirty years, initially with major management, strategy, and economic consulting firms, and later with law firms. She has worked full time in the legal industry since 1994, first 

    Susan Stone

    Susan Stone, director of marketing and public relations for Manatt, Phelps & Phillips LLP, is responsible for the development and implementation of strategic marketing, public relations, and business development programs and activities designed to 

    Veronica Blum

    Veronica Blum is director of business development at McCarter & English LLP, where she oversees the firms marketing and business development initiatives. Her team services eighteen practice groups, seven offices, and more than 400 attorneys. She is 

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