Aligning Marketing with Business Objectives: Leading CMOs on Developing Goals, Communicating Internally and Externally, and Managing Resources (Inside the Minds)

Availability:

In stock

(details)

Email this page

100006053

Book - softbound

$65.00

This title provides an insider's perspective on establishing and maintaining the marketing department's role as a key business enabler. This book provides valuable insight for those looking to take marketing to the next step by playing a role in the development of core company goals and objectives. Topics include anticipating market needs, communicating with customers, educating employees, encouraging constant internal and external dialogue, identifying and solving problems through marketing, and outsourcing as needed.

Replacement pages

Enter replacement volume, chapter and page numbers separated by commas. For example: Volume 2, Chapter 5, Pages 7, 12-19. Please limit requests to 25 pages or less. If you are located outside the United States or for more than 25 pages please contact Customer Service 1-800-328-4880.

* Denotes required fields

Replacement pages *

First name *

Last name *

Country *

Organization name

E-mail *

Phone *

West account *

Address *

P.O. Box

City *

State *

ZIP *