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Aligning Marketing with Business Objectives: Leading CMOs on Developing Goals, Communicating Internally and Externally, and Managing Resources (Inside the Minds)

Publisher: 
Aspatore
 | 
Copyright: 
2008
Aligning Marketing with Business Objectives: Leading CMOs on Developing Goals, Communicating Internally and Externally, and Managing Resources (Inside the Minds)
100006053
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