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Cover of Aligning Marketing With Business Objectives: Leading Cmos On Developing Goals, Communicating Internally and Externally, and Managing Resource

Aligning Marketing With Business Objectives: Leading Cmos On Developing Goals, Communicating Internally and Externally, and Managing Resources (Inside The Minds)

Publisher:

Aspatore

Author(s):

David Pendergast, Dennis Rosenberg, Donald W. Derheim, Joe Andrulis, Kenneth Fine, Kevin Marasco, Mark Perkins, Mary Beth Pasqualicchio, Stephen Maitland-Lewis
Format
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One-time purchase
One-time purchase of this edition. Updates or new editions must be purchased separately.
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Softbound book - One-time purchase with no updates
$65.00 USD
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ALIGNING MARKETING WITH BUSINESS OBJECTIVES: LEADING CMOS ON DEVELOPING GOALS, COMMUNICATING INTERNALLY AND EXTERNALLY, AND MANAGING RESOURCES (INSIDE THE MINDS)

Format

Softbound book

Purchase option

One-time purchase with no updates

Quantity

1

Total

$65.00

/now

Product details
Description

This title provides an insider’s perspective on establishing and maintaining the marketing department’s role as a key business enabler. This book provides valuable insight for those looking to take marketing to the next step by playing a role in the development

Publisher:Aspatore
Service Number:40707118
Pages:72
Publication date:2008-04-04
Jurisdiction:General
External Product Title:ALIGNING MARKETING WITH BUSINESS OBJECTIVES: LEADING CMOS ON DEVELOPING GOALS, COMMUNICATING INTERNALLY AND EXTERNALLY, AND MANAGING RESOURCES (INSIDE THE MINDS)
Update frequency:Updated annually
Update Format:Pocket parts
Available Formats:Softbound book
Copyright:2008
Shelf space:0 in
Authors:, , , , , , , , 

David Pendergast

David Pendergast is primarily responsible for developing TITAN Technology Partners marketing strategy, building strategic alliances with key business partners, and providing thought leadership. Mr. Pendergast brings more than twenty years experience with 

Dennis Rosenberg

Dennis Rosenberg has more than twenty-five years of experience in medical device and consumer marketing and sales. From 2005 to 2007, he served as VP, marketing and international sales for VNUS Medical Technologies Inc. From 1999 to 2005, he owned and 

Donald W. Derheim

No author biography available at this time.

Joe Andrulis

Joe Andrulis, senior vice president and group manager, Wireless Solutions Group, joined RFM in December 2004 as vice president of strategic marketing. He was promoted to his current position in May 2007. Mr. Andrulis has more than twenty-one years of 

Kenneth Fine

Kenneth Fine is executive vice president of marketing at Financial Engines. In this role, he oversees marketing and product management, and his responsibilities include managing the companys brand, defining all products and services, leading public relations, 

Kevin Marasco

Kevin Marasco is senior vice president of marketing and sales support for Vurv. He is responsible for worldwide corporate marketing, communications, public relations, brand management, presales activities, and sales knowledge management. Before assuming 

Mark Perkins

Mark Perkins is executive vice president of Aerosonic Corporation. His primary area of focus is sales and marketing and new product development. Mr. Perkins began his career in banking, working in commercial lending and business development. Entering 

Mary Beth Pasqualicchio

Mary Beth Pasqualicchio, marketing director, is responsible for Community Bank & Trust Co.s advertising and marketing programs. Ms. Pasqualicchio has twenty-three years of banking experience, including twelve years in marketing. In her capacity as 

Stephen Maitland-Lewis

Stephen Maitland-Lewis, a United States citizen, is a British attorney who has spent the major part of his career in marketing. He spent many years in international investment banking in London, the Middle East, and on Wall Street where he was with Lazard