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Aligning Marketing With Business Objectives: Leading Cmos On Developing Goals, Communicating Internally and Externally, and Managing Resources (Inside The Minds)
Aligning Marketing With Business Objectives: Leading Cmos On Developing Goals, Communicating Internally and Externally, and Managing Resources (Inside The Minds)
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Quantity
ALIGNING MARKETING WITH BUSINESS OBJECTIVES: LEADING CMOS ON DEVELOPING GOALS, COMMUNICATING INTERNALLY AND EXTERNALLY, AND MANAGING RESOURCES (INSIDE THE MINDS)
Format
Softbound book
Purchase option
One-time purchase with no updates
Quantity
1
Total
/now
Description
This title provides an insider’s perspective on establishing and maintaining the marketing department’s role as a key business enabler. This book provides valuable insight for those looking to take marketing to the next step by playing a role in the development
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