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    Cover of Aligning Marketing With Business Objectives: Leading Cmos On Developing Goals, Communicating Internally and Externally, and Managing Resource

    Aligning Marketing With Business Objectives: Leading Cmos On Developing Goals, Communicating Internally and Externally, and Managing Resources (Inside The Minds)

    Authors: David Pendergast, Dennis Rosenberg, Donald W. Derheim, Joe Andrulis, Kenneth Fine, Kevin Marasco, Mark Perkins, Mary Beth Pasqualicchio, Stephen Maitland-Lewis
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    Softbound book - One-time purchase with no updates
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    ALIGNING MARKETING WITH BUSINESS OBJECTIVES: LEADING CMOS ON DEVELOPING GOALS, COMMUNICATING INTERNALLY AND EXTERNALLY, AND MANAGING RESOURCES (INSIDE THE MINDS)

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    One-time purchase with no updates

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    This title provides an insider’s perspective on establishing and maintaining the marketing department’s role as a key business enabler. This book provides valuable insight for those looking to take marketing to the next step by playing a role in the development

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