Attracting and Retaining Clients: Leading Lawyers on Marketing a Niche Practice Area, Competing with Larger Firms, and Building a Good Reputation

Availability:

In stock

(details)

Email this page

100006313

Book - softbound

$75.00

Attracting and Retaining Clients provides insights of leading lawyers on marketing a niche practice area, competing with larger firms, and building a good reputation. This insider's perspective on best practices for client development in smaller law firms discusses the key issues that come into play when retaining clients. It also examines ways to address some of the challenges that arise in attracting blue-chip clients to a niche firm.

You'll find advice covering:

Understanding the marketplace in order to position the firm to attract new business
The importance of continued commitment to marketing from all attorneys
Networking
Speaking engagements
Preparing a pitch for potential clients

Replacement pages

Enter replacement volume, chapter and page numbers separated by commas. For example: Volume 2, Chapter 5, Pages 7, 12-19. Please limit requests to 25 pages or less. If you are located outside the United States or for more than 25 pages please contact Customer Service 1-800-328-4880.

* Denotes required fields

Replacement pages *

First name *

Last name *

Country *

Organization name

E-mail *

Phone *

West account *

Address *

P.O. Box

City *

State *

ZIP *