Attracting and Retaining Clients provides insights of leading lawyers on marketing a niche practice area, competing with larger firms, and building a good reputation. This insider's perspective on best practices for client development in smaller law firms discusses the key issues that come into play when retaining clients. It also examines ways to address some of the challenges that arise in attracting blue-chip clients to a niche firm.
You'll find advice covering:
- Understanding the marketplace in order to position the firm to attract new business
- The importance of continued commitment to marketing from all attorneys
- Speaking engagements
- Preparing a pitch for potential clients