Client Development Strategies for Law Firms: Leading Managing Partners and Marketing Directors on Building Client Loyalty, Managing Key Accounts, and Increasing Firm Awareness (Inside the Minds)

Client Development Strategies for Law Firms contains the thoughts of leading managing partners and marketing directors on building client loyalty, managing key accounts, and increasing firm awareness. It provides an insider's perspective on the best practices for successful law firm marketing and client retention strategies. Topics include:

• Developing new prospects

• Growing customer loyalty

• Establishing profitability benchmarks

• Identifying key accounts

• Structuring client service teams

• Educating attorneys on their role in the development process

• Emphasizing strong practice areas and specialties to differentiate one's firm from the rest