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Client Development Strategies for Law Firms contains the thoughts of leading managing partners and marketing directors on building client loyalty, managing key accounts, and increasing firm awareness. It provides an insider's perspective on the best practices for successful law firm marketing and client retention strategies. Topics include:
• Developing new prospects
• Growing customer loyalty
• Establishing profitability benchmarks
• Identifying key accounts
• Structuring client service teams
• Educating attorneys on their role in the development process
• Emphasizing strong practice areas and specialties to differentiate one's firm from the rest
Enter replacement volume, chapter and page numbers separated by commas. For example: Volume 2, Chapter 5, Pages 7, 12-19. Please limit requests to 25 pages or less. If you are located outside the United States or for more than 25 pages please contact Customer Service 1-800-328-4880.
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