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Client Development Strategies for Law Firms: Leading Managing Partners and Marketing Directors On Building Client Loyalty, Managing Key Accounts, and Increasing Firm Awareness
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Description
Client Development Strategies for Law Firms contains the thoughts of leading managing partners and marketing directors on building client loyalty, managing key accounts, and increasing firm awareness. It provides an insider’s perspective on the best practices for successful law firm marketing and client retention strategies. Topics include:
- Developing new prospects
- Growing customer loyalty
- Establishing profitability benchmarks
- Identifying key accounts
- Structuring client service teams
- Educating attorneys on their role in the development process
- Emphasizing strong practice areas and specialties to differentiate one’s firm from the rest
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ProView is the way to read Thomson Reuters eBooks and eLooseleafs, published primarily for legal, accounting, human resources, and tax professions. The Thomson Reuters ProView web-based application is accessed via your browser. With the new ProView web-app, offline capability is now available from your browser. The web application has a responsive design and is compatible with desktop, laptop, and mobile devices.
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