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    Cover of Client Development Strategies for Law Firms: Leading Managing Partners and Marketing Directors On Building Client Loyalty, Managing Key Accou

    Client Development Strategies for Law Firms: Leading Managing Partners and Marketing Directors On Building Client Loyalty, Managing Key Accounts, and Increasing Firm Awareness

    Authors: Bruce Alltop, Catherine C. Bishop, Ellen Taverner, Eric L. Garner, Jeffrey J. Berardi, Kim A. Perret, Linda L. Fleming, Tim Mullane
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    One-time purchase of this edition. Updates or new editions must be purchased separately.
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    Softbound book - One-time purchase with no updates
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    CLIENT DEVELOPMENT STRATEGIES FOR LAW FIRMS: LEADING MANAGING PARTNERS AND MARKETING DIRECTORS ON BUILDING CLIENT LOYALTY, MANAGING KEY ACCOUNTS, AND INCREASING FIRM AWARENESS

    Format

    Softbound book

    Purchase option

    One-time purchase with no updates

    Quantity

    1

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    $95.00

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    Product details
    Description

    Client Development Strategies for Law Firms contains the thoughts of leading managing partners and marketing directors on building client loyalty, managing key accounts, and increasing firm awareness. It provides an insider’s perspective on the best practices

    Publisher:Aspatore
    Service Number:40729078
    Pages:92
    Publication date:2008-05-07
    Jurisdiction:General
    External Product Title:CLIENT DEVELOPMENT STRATEGIES FOR LAW FIRMS: LEADING MANAGING PARTNERS AND MARKETING DIRECTORS ON BUILDING CLIENT LOYALTY, MANAGING KEY ACCOUNTS, AND INCREASING FIRM AWARENESS
    Update frequency:Updated annually
    Update Format:Pocket parts
    Available Formats:Softbound book
    Copyright:2008
    Shelf space:8
    Authors:, , , , , , , 

    Bruce Alltop

    Bruce Alltop joined the law firm of Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, PC in 2004 as its Chief Marketing Officer. With nearly 25 years of sales and marketing experience in the professional services industry, he is responsible for developing 

    Catherine C. Bishop

    As chief marketing officer for Blank Rome, Catherine C. Bishop is responsible for marketing, branding, and client development activities across the firm’s nine offices in the United States and Asia. With more than a decade of experience in legal marketing, 

    Ellen Taverner

    Ellen Taverner joined Cooley Godward Kronish LLP in 2002 as chief marketing officer. Her twenty-plus years of creating and executing strategic initiatives across the disciplines of branding and positioning strategy, business development, marketing communications, 

    Eric L. Garner

    Eric L. Garner is the managing partner of Best, Best & Krieger. He has practiced at BB&K for twenty years. In 2006 he received the California Lawyer of the Year award from California Lawyer Magazine for his work on the Santa Maria Groundwater 

    Jeffrey J. Berardi

    Jeffrey J. Berardi is the chief marketing officer for K&L Gates. As CMO, Mr. Berardi leads firm-wide marketing and business development efforts for K&L Gates twenty-four offices across the United States, Europe, and Asia. Within this role, he 

    Kim A. Perret

    Kim A. Perret recently joined Hunton & Williams as the firm’s first marketing and business development head. She leads Hunton & Williams’ strategic client development and marketing initiatives, as well as the firm’s communications and public relations 

    Linda L. Fleming

    Linda L. Fleming has been involved in law firm marketing and business development for over ten years. From 2002 through 2007, she worked as a consultant training more than 1,500 attorneys at large and mid-size firms throughout the United States and Canada 

    Tim Mullane

    With nineteen years of professional services marketing experience, almost ten of those spent at the executive level, Tim Mullane brings an impressive track record in marketing and business development to the position of chief marketing officer at McGuireWoods. 

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