The Law of Merchandise and Character Licensing is a reference source for the practicing attorney faced with a problem in merchandising or character licensing. It provides help in analyzing the field, pinpointing problem areas, and understanding how to apply the industry’s most innovative strategies in meeting client goals. The Law of Merchandise and Character Licensing also helps maximize profitability and minimize risk with its handling of:

• State-of-the-art forms and agreements
• Current industry standards and procedures
• Information on selecting and evaluating a property
• Clearing, creating and protecting rights
• Licensing property to another party
• Monitoring a property’s use and preventing misuses
• Enforcing established rights against unlicensed infringers and counterfeiters

You'll also find a breakdown of registered merchandising marks by international class, sample license agreements, licensor forms, litigation forms, and more.

• Book provides names and addresses of authorized compendium of associates from foreign countries for invaluable legal assistance
• Text is updated annually
• Appendixes provide list of product and services which lend themselves to merchandising and character licensing
• Sample form agreements are found in Appendix C
• Text is updated annually
• Appendixes provide list of product and services which lend themselves to merchandising and character licensing
• Sample form agreements are found in Appendix C
• Book provides names and addresses of authorized compendium of associates from foreign countries for invaluable legal assistance