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From social media and mobile marketing to innovative online videos, these experts explore ways to proactively leverage transformational technologies to drive business results and strengthen customer relationships. Additionally, these executives discuss the importance of encouraging accountability, leveraging and analyzing data, and effectively balancing local and global customer experience strategies. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these top executives offer their thoughts on leading the marketing function successfully in a complex, ever-evolving landscape.
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