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    Aspatore Leveraging Effective Brand Engagement Strategies
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    Aspatore Leveraging Effective Brand Engagement Strategies

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    One-time purchase
    One-time purchase of this edition. Updates or new editions must be purchased separately.
    $70.00
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    Softbound book - One-time purchase with no updates
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    ASPATORE LEVERAGING EFFECTIVE BRAND ENGAGEMENT STRATEGIES

    Format

    Softbound book

    Purchase option

    One-time purchase with no updates

    Quantity

    1

    Total

    $70.00

    /now

    Product details
    Description

    This title provides an authoritative, insider's perspective on inspiring customers and motivating employees with a compelling branding strategy. Featuring articles by marketing executives from some of the top companies in the nation, this book analyzes

    Publisher:Aspatore
    Service Number:41154255
    Pages:152
    Publication date:2011-03-01
    Practice area:Tax & accounting
    Jurisdiction:General
    External Product Title:ASPATORE LEVERAGING EFFECTIVE BRAND ENGAGEMENT STRATEGIES
    Update frequency:As changes in the law dictate
    Update Format:N/A
    Available Formats:Softbound book
    Copyright:2011
    Shelf space:8
    Authors:

    Aaron Magness

    Aaron Magness, senior director of brand marketing and business development for Zappos Development Inc., has worked in retail for more than ten years with brands that put a focus on customer service. He joined Zappos.com in 2008 and oversees brand marketing, 

    Alexandra Pieper-Jones

    Alexandra Pieper-Jones is president and founder of APJ Communications, a marketing communications firm specializing in brand repositioning following mergers and acquisitions, as well as referral development strategies for emerging growth companies. Prior 

    Bob Stohrer

    Bob Stohrer joined Virgin Mobile USA in early 2003 as vice president of brand and communications. Previously, he served as vice president and creative director at the National Football League (NFL), where he directed the League's branding and communications 

    Christine G.D. Schaefer

    No author biography available at this time.

    Gary C. Graziano

    No author biography available at this time.

    James E. Whaley

    No author biography available at this time.

    Larry Merington

    Larry L. Merington, senior vice president of strategic market development for Stewart Enterprises Inc., has many years of experience in senior leadership positions in national companies, including Browning-Ferris Industries, Air Products & Chemicals, 

    Lisa M. Wyatt

    No author biography available at this time.

    Marty St. George

    Marty St. George, senior vice president, marketing and commercial strategy, leads JetBlue's marketing team, which includes (among other areas) its advertising, e-commerce, product, partnership, and loyalty strategies. Mr. St. George joined JetBlue 

    Ram Menon

    Ram Menon brings award-winning marketing and engineering expertise to his role as TIBCO's chief marketing officer (CMO) and executive vice president of worldwide product strategy, where he is responsible for product marketing and strategy, corporate communications, 

    Stephanie Kuroda

    Stephanie Kuroda is chief marketing officer at Promontory Interfinancial Network. Formerly, she was the vice president of marketing at Collaborex Inc., where she helped the company's founders launch their new venture and gain significant funding and 

    Teri Lucie Thompson

    No author biography available at this time.

    Tom Nightingale

    Tom Nightingale is vice president, communications, and chief marketing officer (CMO) for Con-way Inc. (NYSE:CNW), a $4.3 billion freight transportation and logistics services company headquartered in San Mateo, California. Con-way delivers industryleading 

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