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Aspatore Leveraging Effective Brand Engagement Strategies
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Aspatore Leveraging Effective Brand Engagement Strategies

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One-time purchase
One-time purchase of this edition. Updates or new editions must be purchased separately.
$70.00
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Softbound book - One-time purchase with no updates
$70.00 USD
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ASPATORE LEVERAGING EFFECTIVE BRAND ENGAGEMENT STRATEGIES

Format

Softbound book

Purchase option

One-time purchase with no updates

Quantity

1

Total

$70.00

/now

Product details
Description

This title provides an authoritative, insider's perspective on inspiring customers and motivating employees with a compelling branding strategy. Featuring articles by marketing executives from some of the top companies in the nation, this book analyzes

Publisher:Aspatore
Service Number:41154255
Pages:152
Publication date:2011-03-01
Practice area:Tax & accounting
Jurisdiction:General
External Product Title:ASPATORE LEVERAGING EFFECTIVE BRAND ENGAGEMENT STRATEGIES
Update frequency:As changes in the law dictate
Update Format:N/A
Available Formats:Softbound book
Copyright:2011
Shelf space:8 in
Authors:

Aaron Magness

Aaron Magness, senior director of brand marketing and business development for Zappos Development Inc., has worked in retail for more than ten years with brands that put a focus on customer service. He joined Zappos.com in 2008 and oversees brand marketing, 

Alexandra Pieper-Jones

Alexandra Pieper-Jones is president and founder of APJ Communications, a marketing communications firm specializing in brand repositioning following mergers and acquisitions, as well as referral development strategies for emerging growth companies. Prior 

Bob Stohrer

Bob Stohrer joined Virgin Mobile USA in early 2003 as vice president of brand and communications. Previously, he served as vice president and creative director at the National Football League (NFL), where he directed the League's branding and communications 

Christine G.D. Schaefer

No author biography available at this time.

Gary C. Graziano

No author biography available at this time.

James E. Whaley

No author biography available at this time.

Larry Merington

Larry L. Merington, senior vice president of strategic market development for Stewart Enterprises Inc., has many years of experience in senior leadership positions in national companies, including Browning-Ferris Industries, Air Products & Chemicals, 

Lisa M. Wyatt

No author biography available at this time.

Marty St. George

Marty St. George, senior vice president, marketing and commercial strategy, leads JetBlue's marketing team, which includes (among other areas) its advertising, e-commerce, product, partnership, and loyalty strategies. Mr. St. George joined JetBlue 

Ram Menon

Ram Menon brings award-winning marketing and engineering expertise to his role as TIBCO's chief marketing officer (CMO) and executive vice president of worldwide product strategy, where he is responsible for product marketing and strategy, corporate communications, 

Stephanie Kuroda

Stephanie Kuroda is chief marketing officer at Promontory Interfinancial Network. Formerly, she was the vice president of marketing at Collaborex Inc., where she helped the company's founders launch their new venture and gain significant funding and 

Teri Lucie Thompson

No author biography available at this time.

Tom Nightingale

Tom Nightingale is vice president, communications, and chief marketing officer (CMO) for Con-way Inc. (NYSE:CNW), a $4.3 billion freight transportation and logistics services company headquartered in San Mateo, California. Con-way delivers industryleading 

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