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    Aspatore Leveraging Marketing Metrics
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    Aspatore Leveraging Marketing Metrics

    Authors: Carolyn Salsgiver, David Hurwitz, David Norton, Grant E. Johnson, Josh Franklin, Karen Possemato, Leslie Blair, Michelle Reed, Raja Rajamannar, Scott Fitzgerald, Sheila Tan, Tadd M. Pullin
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    One-time purchase of this edition. Updates or new editions must be purchased separately.
    $60.00
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    Softbound book - One-time purchase with no updates
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    ASPATORE LEVERAGING MARKETING METRICS

    Format

    Softbound book

    Purchase option

    One-time purchase with no updates

    Quantity

    1

    Total

    $60.00

    /now

    Product details
    Description

    Leveraging Marketing Metrics contains the thoughts of leading CMOs on driving accountability, supporting business objectives, and interpreting results. It provides an authoritative, insider’s perspective on identifying and utilizing key performance indicators

    Publisher:Aspatore
    Service Number:41165411
    Pages:112
    Publication date:2011-04-01
    Jurisdiction:General
    External Product Title:ASPATORE LEVERAGING MARKETING METRICS
    Update frequency:As changes in the law dictate
    Update Format:N/A
    Available Formats:Softbound book
    Copyright:2011
    Shelf space:8
    Authors:, , , , , , , , , , , 

    Carolyn Salsgiver

    Carolyn (Lyn) Salsgiver is senior vice president for planning and marketing at Bridgeport Hospital, a member of Yale New Haven Health System. Bridgeport Hospital is a 425-bed urban teaching hospital. Ms. Salsgiver has been at Bridgeport Hospital since 

    David Hurwitz

    David Hurwitz, senior vice president of worldwide marketing at Serena Software Inc., has a quarter-century of experience in the enterprise software industry, the last decade as a marketing leader. Immediately prior to joining Serena, Mr. Hurwitz served 

    David Norton

    David Norton is the senior vice president and chief marketing officer at Harrah's Entertainment, which operates more than forty casinos nationwide and ten others worldwide and has been recognized for its outstanding marketing practices by the Wall 

    Grant E. Johnson

    No author biography available at this time.

    Josh Franklin

    Josh Franklin has served as vice president, sales and marketing, for Cornerstone Therapeutics Inc. since December 2008 and, before that, as vice president of marketing. Before joining Cornerstone, Mr. Franklin served in a variety of marketing positions 

    Karen Possemato

    Karen Possemato, senior director, corporate marketing at Illumina Inc., has been with the organization, moving through roles of increasing responsibility, since 2004. Before joining Illumina, she was market manager at QIAGEN, where she gained years of 

    Leslie Blair

    Leslie Blair has served as the executive vice president of marketing for Alexander Gallo Holdings LLC since December 2003. In this role, she is the chief engineer of marketing strategies that guide the development and growth of all brands under the AGH 

    Michelle Reed

    As senior vice president, marketing, Michelle Reed is responsible for the strategies and tactics that create interest, demand, and recognition for SunGard Higher Education's offerings worldwide. Ms. Reed leads her team to deliver programs that help 

    Raja Rajamannar

    M. V. Rajamannar ("Raja") is the chief innovation and marketing officer for Humana, a Fortune 75 global health benefits company based in Louisville, Kentucky. Mr. Rajamannar is responsible for leading the company's Innovation Center as well 

    Scott Fitzgerald

    Scott Fitzgerald was named vice president of global sales and marketing for Erickson Air-Crane in Portland, Oregon, in February 2009. Erickson Air-Crane provides aerial support for fire suppression, heavy lift construction, oil and gas exploration and 

    Sheila Tan

    Sheila Tan is chief marketing officer (CMO) at Align Technology. She leads the company's product innovation strategies and oversees all aspects of marketing, including positioning, new product introductions, customer relationship management, marketing 

    Tadd M. Pullin

    No author biography available at this time.