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Cover of Best Practices for Marketing Lawyers: Leading Marketing Executives On Identifying Firm Objectives, Working With Attorneys, and Developing Mar

Best Practices for Marketing Lawyers: Leading Marketing Executives On Identifying Firm Objectives, Working With Attorneys, and Developing Marketing Campaigns (Inside The Minds)

Publisher:

Aspatore

Author(s):

Ann M. Wallace, Elizabeth A. Butcher, Jennifer Ann Manton, Joseph J. Melnick, Lee R. Garfinkle, Mark Beese, Mark Usellis, Nancy Lasersohn, Susan Stone, Veronica Blum
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BEST PRACTICES FOR MARKETING LAWYERS: LEADING MARKETING EXECUTIVES ON IDENTIFYING FIRM OBJECTIVES, WORKING WITH ATTORNEYS, AND DEVELOPING MARKETING CAMPAIGNS (INSIDE THE MINDS)

Format

Softbound book

Purchase option

One-time purchase with no updates

Quantity

1

Total

$100.00

/now

Product details
Description

This title provides key strategies for promoting a firm's legal talent and services. Topics include developing growth strategies, stimulating client service, and executing firm objectives. Advice is given on evaluating global competition, maximizing new

Publisher:Aspatore
Service Number:40753349
Pages:144
Publication date:2008-07-09
Jurisdiction:General
External Product Title:BEST PRACTICES FOR MARKETING LAWYERS: LEADING MARKETING EXECUTIVES ON IDENTIFYING FIRM OBJECTIVES, WORKING WITH ATTORNEYS, AND DEVELOPING MARKETING CAMPAIGNS (INSIDE THE MINDS)
Update frequency:Updated annually
Update Format:Pocket parts
Available Formats:Softbound book
Copyright:2008
Shelf space:0 in
Authors:, , , , , , , , , 

Ann M. Wallace

Ann M. Wallace is the chief marketing officer at the law firm of Adams and Reese LLP, a full-service firm with ten offices in nine markets throughout the south central United States. Ms. Wallace is a senior level marketing executive with more than twenty 

Elizabeth A. Butcher

Elizabeth Butcher is the Director of Business Development at Robinson & Cole LLP, a 220 attorney law firm with eight offices in the Northeast and Florida. Elizabeth responsibilities include cross selling, key client and industry initiatives, referral 

Jennifer Ann Manton

As Loeb & Loebs chief marketing officer, Jennifer Manton leads the firms marketing and business development initiatives. She works closely with the firms multidisciplinary industry and practice groups on developing and implementing marketing and business 

Joseph J. Melnick

Joseph J. Melnick serves as chief marketing officer and director of planning for Butzel Long, a 240-lawyer firm with offices in Michigan, New York, Florida, Washington D.C., China, and Mexico. He is responsible for development and oversight of the firms 

Lee R. Garfinkle

Lee R. Garfinkle is the chief marketing officer for Lowenstein Sandler PC, a large regional law firm with offices in Boston, New Jersey, and Manhattan, and oversees the firms marketing and business development activities. Prior to joining the firm, Mr. 

Mark Beese

Mark Beese is the marketing director at Holland & Hart LLP, The Law Out West, with fifteen offices across seven states in the mountain west. Mark and his marketing team have won numerous marketing awards including the Elite Marketing Director of the 

Mark Usellis

Mark Usellis heads the marketing and business development department at Davis Wright Tremaine, a law firm with approximately 500 lawyers and nine offices across the United States and in China. He has spent six years in the legal industry, having also 

Nancy Lasersohn

Nancy Lasersohn has worked with professional services firms for more than thirty years, initially with major management, strategy, and economic consulting firms, and later with law firms. She has worked full time in the legal industry since 1994, first 

Susan Stone

Susan Stone, director of marketing and public relations for Manatt, Phelps & Phillips LLP, is responsible for the development and implementation of strategic marketing, public relations, and business development programs and activities designed to 

Veronica Blum

Veronica Blum is director of business development at McCarter & English LLP, where she oversees the firms marketing and business development initiatives. Her team services eighteen practice groups, seven offices, and more than 400 attorneys. She is