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Description
Corporate Counsel's Guide to Advertising Law and Agreements addresses the legally sensitive area of advertising law. A focus is the legal review of all advertising prior to its use. This book was prepared specifically for corporate counsel and covers.
FTC Rules
- Advertising to children
- Contracts
- Warranties
- Advertising on the Internet
- Privacy
- Copyrights
- Trademarks
- Insurance
This title also
- Analyzes corporate counsel's role in the company's advertising
- Comprehensively covers the Federal Trade Commission's rules on advertising
- Explores the right of publicity (types of right of publicity claims, types of damages awarded, First Amendment defense)
- Explores trademark issues in advertising
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