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In this book, the author sets out the legal principles that apply to character protection, spotting the most troublesome issues and suggesting how they can be resolved. He explores how copyright, trademark, and unfair competition each fall short in securing full protection, but can be helpful in lessening the risks. The author describes key subjects that require negotiation, including rights of use in different territories and media, mergers and uncoupling of new material, and credits and artistic control. For each issue, he provides authoritative answers coupled with suggested drafting language.
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