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    Cover of The Role of A Cmo At A Law Firm: Leading Marketing Executives On Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improvin

    The Role of A Cmo At A Law Firm: Leading Marketing Executives On Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improving Client Development Effectiveness

    Authors: Allen Fuqua, Carol Todd Thomas, Deborah Roth Grabein, Dona Siebler Stohler, Erin Corbin Meszaros, Jennifer R. Rupkey, Michael A. Webb, Michael R. Ralston, Paris A. Gunther
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    One-time purchase of this edition. Updates or new editions must be purchased separately.
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    Softbound book - One-time purchase with no updates
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    THE ROLE OF A CMO AT A LAW FIRM: LEADING MARKETING EXECUTIVES ON DEVELOPING MARKETING CAMPAIGNS, MAXIMIZING ADVERTISING DOLLARS, AND IMPROVING CLIENT DEVELOPMENT EFFECTIVENESS

    Format

    Softbound book

    Purchase option

    One-time purchase with no updates

    Quantity

    1

    Total

    $100.00

    /now

    Product details
    Description

    The Role of a CMO at a Law Firm contains the thoughts of leading marketing executives on developing marketing campaigns, maximizing advertising dollars, and improving client development effectiveness. Topics include:

    • Developing a successful marketing
    Publisher:Aspatore
    Service Number:40753348
    Pages:208
    Publication date:2008-07-09
    Jurisdiction:General
    External Product Title:THE ROLE OF A CMO AT A LAW FIRM: LEADING MARKETING EXECUTIVES ON DEVELOPING MARKETING CAMPAIGNS, MAXIMIZING ADVERTISING DOLLARS, AND IMPROVING CLIENT DEVELOPMENT EFFECTIVENESS
    Update frequency:As changes in the law dictate
    Update Format:N/A
    Available Formats:Softbound book
    Copyright:2008
    Shelf space:0
    Authors:, , , , , , , , 

    Allen Fuqua

    Allen Fuqua is the chief marketing officer for Winstead PC. His experience revolves around building businesses, teams, and business capabilities. Early on, he created community outreach programs for urban-based families and communities. Later he worked 

    Carol Todd Thomas

    As chief marketing officer at Jones Walker, Carol Todd Thomas directs the firms marketing and client services programs, public relations efforts, business development efforts, competitive intelligence and market research, marketing planning and strategy 

    Deborah Roth Grabein

    Deborah Roth Grabein has over 25 years of experience in management, professional sales and marketing in the legal industry, and throughout this experience has pioneered many marketing and business development initiatives. Much of her professional experience 

    Dona Siebler Stohler

    Dona Siebler Stohler is the chief marketing and business development officer at Ice Miller LLP. She is a marketing professional with more than twenty years of marketing experience. Her responsibilities include market planning and strategy development, 

    Erin Corbin Meszaros

    Erin Corbin Meszaros serves as the Chief Marketing Officer of Business Development and Client Relations where she is an integral part of the implementation of the Firm's marketing strategies, public relations efforts, advertising and client relations 

    Jennifer R. Rupkey

    Jennifer R. Rupkey is the director of client development at Michael Best & Friedrich LLP. She has more than fourteen years of law firm marketing experience. As director, she oversees the firms client development department, coordinating all marketing 

    Michael A. Webb

    Michael A. Webb is the director of marketing and business development at Gardere Wynne Sewell LLP. The firm provides legal services to private and public companies and individuals in areas of energy, litigation, corporate, tax, environmental, labor and 

    Michael R. Ralston

    Michael R. Ralston is the director of marketing and business development for the law firm of Vedder Price PC. He has been involved in legal services marketing for more than twenty-five years, having created marketing departments at the Chicago law firms 

    Paris A. Gunther

    Paris A. Gunther is the Director of Marketing for Wilson Elser where she is responsible for both marketing and business development. After receiving her law degree from William Mitchell College of Law, she began her career with a global provider of electronic 

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