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Description
McCarthy on Trademarks and Unfair Competition provides the authoritative information and analysis needed to successfully represent clients in formulating, registering, licensing, protecting, and litigating trademarks and related rights. In print for over 50 years, it has been cited in more than 7,000 federal court and USPTO opinions, including 19 U.S. Supreme Court opinions. McCarthy on Trademarks and Unfair Competition is the leading guide for understanding and applying U.S. trademark law. This five-volume publication explains trademark law with clear, concise analysis of cases and statutes, and offers: Help with your preparation to prosecute, manage, or defend trademarks and related rights. Practical guidance for registering trademarks and handing USPTO appeals and inter partes proceedings. Analysis of defenses, including classic and nominative fair use defenses and the First Amendment. Includes insight and commentary from a noted scholar and expert.
Topics covered by the 33 chapters of text include: Protection of unregistered marks and trade dress. Protection of literary, artistic, and entertainment marks. Federal registration of marks. Likelihood of confusion and dilution. False endorsement. The international aspects of U.S. law. Assignment and licensing of marks.
Appendixes provide the text of the Lanham Act. Quarterly updates incorporate recent caselaw and statutory revisions regarding trademarks and related rights.
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