The Role of a CMO at a Law Firm: Leading Marketing Executives on Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improving Client Development Effectiveness

The Role of a CMO at a Law Firm contains the thoughts of leading marketing executives on developing marketing campaigns, maximizing advertising dollars, and improving client development effectiveness. Topics include:

• Developing a successful marketing team

• Creating a law firm marketing campaign

• Executing market research

• Working with law firm partners

• Promoting relationships

• Establishing benchmarks

• Developing budgets

• Identifying growth strategies

• Maximizing client development

• Executing firm promotions

• Embracing public relations and corporate communications

• Integrating and monitoring practice group priorities

This book also discusses the importance of establishing a market-driven, client- focused, and globally competitive firm.