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The Role of a CMO at a Law Firm: Leading Marketing Executives on Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improving Client Development Effectiveness

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Product details:

Format: Book - softbound
Brand: Aspatore
Copyright: 2008
ISBN: 9780314194671
Service #: 40753348
Pages: 208
Shelf Space: 2 in.
Publication Frequency: Updated as changes in the law dictate
Update format: No updating

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The Role of a CMO at a Law Firm: Leading Marketing Executives on Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improving Client Development Effectiveness

100006331

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100006331
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The Role of a CMO at a Law Firm contains the thoughts of leading marketing executives on developing marketing campaigns, maximizing advertising dollars, and improving client development effectiveness. Topics include:

    • Developing a successful marketing team

    • Creating a law firm marketing campaign

    • Executing market research

    • Working with law firm partners

    • Promoting relationships

    • Establishing benchmarks

    • Developing budgets

    • Identifying growth strategies

    • Maximizing client development

    • Executing firm promotions

    • Embracing public relations and corporate communications

    • Integrating and monitoring practice group priorities

This book also discusses the importance of establishing a market-driven, client- focused, and globally competitive firm.