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Cover of The Role of A Cmo At A Law Firm: Leading Marketing Executives On Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improvin

The Role of A Cmo At A Law Firm: Leading Marketing Executives On Developing Marketing Campaigns, Maximizing Advertising Dollars, and Improving Client Development Effectiveness

Publisher:

Aspatore

Author(s):

Allen Fuqua, Carol Todd Thomas, Deborah Roth Grabein, Dona Siebler Stohler, Erin Corbin Meszaros, Jennifer R. Rupkey, Michael A. Webb, Michael R. Ralston, Paris A. Gunther
Format
Purchase option
One-time purchase
One-time purchase of this edition. Updates or new editions must be purchased separately.
$100.00
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In stock
Softbound book - One-time purchase with no updates
$100.00 USD
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THE ROLE OF A CMO AT A LAW FIRM: LEADING MARKETING EXECUTIVES ON DEVELOPING MARKETING CAMPAIGNS, MAXIMIZING ADVERTISING DOLLARS, AND IMPROVING CLIENT DEVELOPMENT EFFECTIVENESS

Format

Softbound book

Purchase option

One-time purchase with no updates

Quantity

1

Total

$100.00

/now

Product details
Description

The Role of a CMO at a Law Firm contains the thoughts of leading marketing executives on developing marketing campaigns, maximizing advertising dollars, and improving client development effectiveness. Topics include:

  • Developing a successful marketing
Publisher:Aspatore
Service Number:40753348
Pages:208
Publication date:2008-07-09
Jurisdiction:General
External Product Title:THE ROLE OF A CMO AT A LAW FIRM: LEADING MARKETING EXECUTIVES ON DEVELOPING MARKETING CAMPAIGNS, MAXIMIZING ADVERTISING DOLLARS, AND IMPROVING CLIENT DEVELOPMENT EFFECTIVENESS
Update frequency:As changes in the law dictate
Update Format:N/A
Available Formats:Softbound book
Copyright:2008
Shelf space:0 in
Authors:, , , , , , , , 

Allen Fuqua

Allen Fuqua is the chief marketing officer for Winstead PC. His experience revolves around building businesses, teams, and business capabilities. Early on, he created community outreach programs for urban-based families and communities. Later he worked 

Carol Todd Thomas

As chief marketing officer at Jones Walker, Carol Todd Thomas directs the firms marketing and client services programs, public relations efforts, business development efforts, competitive intelligence and market research, marketing planning and strategy 

Deborah Roth Grabein

Deborah Roth Grabein has over 25 years of experience in management, professional sales and marketing in the legal industry, and throughout this experience has pioneered many marketing and business development initiatives. Much of her professional experience 

Dona Siebler Stohler

Dona Siebler Stohler is the chief marketing and business development officer at Ice Miller LLP. She is a marketing professional with more than twenty years of marketing experience. Her responsibilities include market planning and strategy development, 

Erin Corbin Meszaros

Erin Corbin Meszaros serves as the Chief Marketing Officer of Business Development and Client Relations where she is an integral part of the implementation of the Firm's marketing strategies, public relations efforts, advertising and client relations 

Jennifer R. Rupkey

Jennifer R. Rupkey is the director of client development at Michael Best & Friedrich LLP. She has more than fourteen years of law firm marketing experience. As director, she oversees the firms client development department, coordinating all marketing 

Michael A. Webb

Michael A. Webb is the director of marketing and business development at Gardere Wynne Sewell LLP. The firm provides legal services to private and public companies and individuals in areas of energy, litigation, corporate, tax, environmental, labor and 

Michael R. Ralston

Michael R. Ralston is the director of marketing and business development for the law firm of Vedder Price PC. He has been involved in legal services marketing for more than twenty-five years, having created marketing departments at the Chicago law firms 

Paris A. Gunther

Paris A. Gunther is the Director of Marketing for Wilson Elser where she is responsible for both marketing and business development. After receiving her law degree from William Mitchell College of Law, she began her career with a global provider of electronic 

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